Strategic plan

YMTB will ensure the organisation delivers to the high standards set across aspects of the business. We will provide clear roles and direction for the Board and YMTB employees to manage sustainable strategy, goals, performance, and accountability.

YMTB embraces a customer focused approach to how visitors consume information regarding the Yarrawonga Mulwala region across all stages of the visitor journey. We will integrate technology with face-to-face service, creating a welcoming experience provided by knowledgeable, professional, and skilled industry.

YMTB commit to working collaboratively to engage with the local community and tourism industry combining knowledge, skills, values, and advocacy to make a positive difference. We will strengthen relationships with stakeholders and provide networking opportunities and advocate for and facilitate investment in infrastructure, new products, and experiences.

YMTB commits to increasing year-round event visitation through effective facilitation and events attraction while supporting community events to thrive and grow into larger scale tourism events.

YMTB will lead and support the Yarrawonga Mulwala region to increase awareness through collaborative customer focused marketing and promotional activities, and clearly defined branding.